Internet Sports Model Gradually Runs Through the Whole Process of Sports Events

Digitalization brings new viewing experiences to sports fans, reshapes the way athletes train and compete, and helps upgrade sports venues

The Tokyo Olympics has come to an end, and it is not difficult to find that more and more people are beginning to pay attention to sports, love sports, sports event information has gradually become a topic of discussion in people's leisure and entertainment, and athletes have begun to interact with viewers and fans through the major social media platforms, which is all closely related to the intervention of digitalization.

Digitalization brings a new viewing experience to sports fans. The traditional mode of watching sports events is limited to on-site viewing and broadcasting, but with the addition of digital technology, AR (Augmented Reality) and VR (Virtual Reality) technology has begun to play a big role in the field of sports, and the mode of viewing has also been transformed. Major League Baseball has launched an app called “At Bat,” which allows fans to access key data about the game from their phones. When a player enters the screen, the player's relevant game statistics will be presented, enhancing the audience's viewing experience. Early on, VR technology was only used for certain extreme sports enthusiasts, but today, Nike Soccer is using the technology for athlete-audience interaction. For example, Arda Turan's halftime locker room speech to the Turkish national team was broadcast live through a VR perspective, allowing viewers to reap the benefits of an all-encompassing immersive experience.
At the same time, digitalization is reshaping the way athletes train and compete. In the men's half-hundred meter final at the Tokyo Olympics, Chinese athlete Su Bingtian ran a 9:83, not only creating a new history in Chinese athletics, but also breaking the Asian record. The success of Su Bingtian also has the help of digitalization, the coaching team use high-speed cameras and analysis detector and other high-tech equipment, Su Bingtian training posture, speed, stride, frequency and a series of indicators to detect, so as to develop a scientific and effective training plan, while using scientific research instruments to his physical condition of real-time monitoring to ensure that the training intensity is in the best state. Zebra Technologies (Zebra Technologies) will also be high-tech applications in the United States rugby league players training, they embedded in the player's shoulder pads through the RFID chip, so as to analyze its speed, movement distance, strength and other indicators. The Zebra system can be tracked 25 times per second, and the rfid recorder and transmits the athlete's movement data through an ultra-wideband tracking system, which is then sent to professionals in the stands for analysis.

In the construction of sports venues, the contribution of digitalization is also invaluable. As one of the major landmark venues of the Beijing Olympic Games, the National Aquatics Center has demonstrated the concept of “Technological Olympics” to the fullest extent. In the process of its intelligent design and construction, it adopts a decentralized network structure based on Ethernet, which involves closed-circuit television monitoring system, public broadcasting system, cable digital television system, pool intelligent rescue system and so on, covering the whole process of on-site viewing, event broadcasting, event conduct, security logistics and so on. Digitization not only makes the event more smooth, athletes and spectators of the event experience better, but also allows after the completion of the sports venues can continue to be used by the public, play the greatest value. Real Madrid also utilized a lot of high-tech technology in the renovation of the Bernabeu Stadium, with 360° LED screens around the outside of the stadium allowing fans who couldn't make it to the game to watch it outside the stadium, and a huge retractable roof that allows the game to go on smoothly even in bad weather.
Digital intervention not only shortens the distance between competitive sports and the audience, so that fans can feel the atmosphere of the live games in all aspects, but also to help athletes train scientifically and effectively, the development mode of the Internet + sports has become a general trend.