Home   |   News

News

RFID Chip Sticker Makes Decathlon Sales Growing

Decathlon is a French sporting goods retailer with 1,500 stores and an omnichannel evolution. It has a good story to tell about applying RFID chip sticker in this area of operations and logistics


The retailer has been expanding its already established RFID program for almost three years now, using tags for all its products in order to manage inventory and secure goods.

This is part of a supply program that has been offered for more than five years in partnership with SML Group. It aims to ensure that Decathlon's network of suppliers are using RFID chip stickers and tags, which are sewn into clothing during the manufacturing process.

Each RFID item is assigned a separate Electronic Product Code (EPC) number to match a unique product SKU. the resulting item-level tracking improves inventory management and ensures better availability of goods, while also reducing stock-outs and improving customer service.

Embisphere manages Decathlon's RFID program. In addition to inventory management, RFID tags are associated with electronic merchandise monitoring security labels on high-value items.

This year, Decathlon announced plans to offer a “scan and forward” service in its Dutch stores in response to changing customer behavior. The service will allow customers to scan and pay for items on their smartphones, disabling the RFID tags so they can exit without having to wait in line or at the checkout.
Decathlon has partnered with MishiPay to launch the product, which starts in stores in Rotterdam and Eindhoven. The idea was to capitalize on the fact that almost all shoppers use their cell phones in stores, which means the technology is already available.
We are always looking for new ways to improve our customers' experience and remove friction from their in-store journeys," notes Sybe De Graaf, CTO at Decathlon.MishiPay's mobile self-checkout works very quickly and can be easily scaled. "
Retailers using RFID tags - Radio Frequency Identification - are expected to see an increase in their sales, according to a recent study, which analyze

Contact Us

SEIKO RFID TECHNOLOGY LTD.

Add: Rm.7127, No.350, Changle Rd., Huli District, Xiamen 361006, China.

Tel: 0595-22586002

Email: sales@seikorfid.com

Phone: +86-18559272337 (WhatsApp)