RFID Liquor Tracking

Over the years, the problem of liquor counterfeiting has gradually been paid attention to. The current situation and problems of the development of liquor anti-counterfeiting technology are introduced, and the advantages and technical characteristics of RFlD electronic tags applied in RFID Liquor Tracking anti-counterfeiting are proposed.

The current situation and characteristics of liquor counterfeiting and anti-counterfeiting technology:

In 1998, the fake wine event in Shanxi is still fresh in people's memory, and the fake wine has become a big problem that all the wineries are concerned about. In order to cope with the loss caused by the fake wine to their own economy and brand, the wineries have invested a large amount of financial and human resources to study the anti-counterfeiting methods, and have launched various series of anti-counterfeiting products, which have also achieved certain results. With the continuous development and improvement of anti-counterfeiting technology, anti-counterfeiting technology has become an important component for enterprises to safeguard their own interests and establish their brand image.
Although various kinds of wines have adopted different anti-counterfeiting measures, there are still some unscrupulous people who take the risk of making and selling counterfeits under the temptation of high profits, and counterfeiting products are still prohibited in the market. The author analyzed the fake wines on the market and found that their counterfeiting behaviors generally have the following characteristics.

Recycling old packaging as the main means of counterfeiting.

Since all kinds of wines on the market nowadays take anti-counterfeiting measures on the packaging, such as using different colors and shapes of bottles, crystal packaging, etc., which makes it difficult for counterfeiters to make counterfeits, at the same time, the method of recycling old packages has become the simplest and most effective means of counterfeiting for counterfeiters.

The level of counterfeiting technology of counterfeiters is getting higher and higher

With the development of technology, more people have mastered the anti-counterfeiting technology, of course, including counterfeiters. They use the method of imitation to produce and sell fake wines, and the objects of imitation not only include the outer packaging, bottles, caps, and even anti-counterfeiting markings can be imitated to be almost the same as the real thing, and their “products” even look more genuine than the real thing, which makes it difficult for ordinary consumers to distinguish between the real thing and the fake one.

Scale counterfeiting due to the high profits of fake wine, especially fake high-grade wine, criminals are willing to take risks under the temptation of high profits, in order to cope with the increasingly severe counterfeiting situation, some counterfeiters form gangs, or even set up a group, from counterfeiting to the sale of a set of tight, orderly network, and through different information channels to obtain information, so as to easily evade the government's counterfeiting activities, so that the market has a high level of counterfeiting. Counterfeiting activities have made counterfeit products on the market unceasingly.

Counterfeit wines are mostly found in large hotels, clubs and other catering establishments.

In order to evade the tracing of law enforcers, counterfeiters and sellers now often adopt the way of turning the whole batch into bits and pieces, mixing the whole batch of fake wines into the packing boxes of real wines and then retailing them to catering establishments, so that even if they are detected, they will escape from the sanction due to the small quantity, and the consumers in the catering establishments are mostly concerned about their face, too much trouble or believe that there will be no fake wines in high-grade establishments. Consumers in food and beverage establishments mostly do not verify the authenticity through complicated methods such as telephone inquiries because they are concerned about face, are too troublesome or believe that there will be no counterfeit wine in high-class establishments.

Most of them use substandard methods of counterfeiting

The serious consequences of the Shanxi fake wine incident, which caused dozens of deaths, were severely dealt with by government departments, and counterfeiters and sellers were severely punished by the law. In order to avoid legal responsibility, counterfeiters often use low-grade wine into the packaging of high-grade wine to pass it off as good, so that they can avoid the serious consequences of life-threatening fake wine and attract the attention of law enforcement agencies and the community to avoid legal sanctions, but also to obtain windfall profits, which can be said to be “two birds with one stone”.
Wine producers, who are deeply affected by this, have organized human and material resources to carry out the development and procurement of anti-counterfeiting technology, and the anti-counterfeiting industry has also given birth to many new technologies and enterprises as a result. The current development of anti-counterfeiting technology has the following significant features:

More anti-counterfeiting measures such as physical destruction and information code query

such as tearing the box when opening the package, or making the cap broken, or making the bottle broken, which are physical destruction anti-counterfeiting techniques. Another type of information code query technology is mainly represented by the use of laser holographic anti-counterfeiting and information code telephone query.

The content of anti-counterfeiting technology is constantly increasing

As the level of anti-counterfeiting technology of counterfeiters increases, the original anti-counterfeiting technology will soon be copied by counterfeiters, and liquor manufacturers can only continuously introduce new anti-counterfeiting measures to cope with it, from the beginning of the physical destruction, to the fragile labels, and then to the current laser anti-counterfeiting and the code telephone query, and in the future, there will be new anti-counterfeiting technology introduced to constantly improve the difficulty and cost of anti-counterfeiting technology, so that The difficulty and cost of anti-counterfeiting technology will be continuously improved so that counterfeiters will not be able to imitate easily.

Anti-counterfeiting measures have a certain degree of concealment of the packaging is usually the brand image of the liquor manufacturer and favorable advertising position, generally no special new product launch, manufacturers are not willing to easily replace the form of packaging, patterns and materials, etc., even if it is a new product will try to use similar or the same packaging, in the use of anti-counterfeiting measures will try not to affect the original The use of anti-counterfeiting measures will try not to affect the original packaging image, therefore. This requires anti-counterfeiting measures Wen have a certain degree of covert.

Although there are many kinds of anti-counterfeiting technology coexisting now, there are different problems, summarized as follows.

Poor security

Some manufacturers use the way of destroying the bottle mouth for anti-counterfeiting, but the broken bottle mouth is easy to scratch the consumer's hand; some manufacturers use the method of opening the bottle to destroy the cap, this method for consumers to open the bottle increases the difficulty, and some of the use of aluminum alloy to do the bottle cap in the case of the same easy to scratch the customer's hand. At the same time, for this technique, although the cap is destroyed, the bottle itself is intact, and with the improvement of counterfeiting techniques, the anti-counterfeiting effect of destroying the cap is getting worse and worse.

Anti-counterfeiting effect is not obvious

For the use of packaging destruction anti-counterfeiting and anti-counterfeiting labeling anti-counterfeiting, due to the low technical difficulty of the packaging, it is easy to be imitated. And with the popularization of anti-counterfeiting label technology, various anti-counterfeiting labels are easily available, for example, fragile anti-counterfeiting labels, laser holographic anti-counterfeiting labels, etc. Therefore, anti-counterfeiting products launched by the manufacturers not long ago will be counterfeited with similar anti-counterfeiting in a very short period of time.

Complicated or unverifiable verification

Some manufacturers use the telephone password to check the authenticity of the anti-counterfeiting method, which effectively combats the counterfeiting behavior of the counterfeiters. However, since this method requires consumers to call and verify, and some people are in the way or too troublesome to verify at all, it leaves an opportunity for counterfeiting to take advantage of the fact that, moreover, the losses caused by this are also to be f4 The burden.

It is difficult to control the sales process.

Since the anti-counterfeiting mark of each piece or bottle does not have uniqueness or the process is not monitorable, it is difficult for manufacturers to follow up and monitor the products sold. When law enforcement officers check, they sometimes find counterfeits among the real products, but it is difficult to find the responsible person when tracing back, which also causes great difficulties for the fight against counterfeiting and selling. This also creates great difficulties in the fight against counterfeiting and selling, and also affects the authenticity and reliability of manufacturers in grasping the market situation.

The application of RFID electronic tags in liquor anti-counterfeiting:

As RFID has other anti-counterfeiting technology does not have the characteristics, therefore, will RFID tags applied in the liquor anti-counterfeiting will have a unique technical advantages. Beijing Guohe Haidali Electronic Technology Co., Ltd. is a professional manufacturer of RFID tags, for a variety of applications in the environment of the use of tags and the use of the requirements of a wealth of experience. At present, special research is being carried out for liquor anti-counterfeiting tags.RFID electronic tags are characterized by high technical difficulty, simple production process, and cannot be copied, each tag has a globally unique code, and the information inside the tags can be written and encrypted by the manufacturers themselves, which effectively prevents tampering with the information at will. Therefore, the difficulty of counterfeiting is very high, can effectively curb counterfeiting behavior. At the same time, the RFID system connected to the information network can also be realized in real-time clinical control, these advantages can effectively improve the production efficiency of enterprises, enhance inventory management, control product sales, combat counterfeiting and enhance the brand image of enterprises.

RFID system mainly includes read-write (including servers and terminal reading equipment), middleware, electronic tags. In the enterprise headquarters will have to set up a total server, responsible for all data collection and control, in the warehouse, delivery, sales terminals (stores, large-scale sellers, large supermarkets, key places to catering establishments) to set up RFID terminal reading equipment, the device can only realize the permitted range of information reading, can not modify the tag's information, and each piece of equipment must be authenticated by the server of the headquarters of the liquor production enterprise ( Authorized unique code and password). When in use, the valid or illegal information read by the reader will be automatically fed back to the server through GPRS or the network, and when the server receives the illegal information, it will give an alarm and determine the source of the information through the number of the terminal equipment, so that the enterprise can grasp the relevant situation and make a response at the first time.

When the label is affixed to the package the wine in the package will have a global unique electronic ID card, at the same time, the label can also write other information. Enterprises in the preparation of RFID equipment, in addition to the production line RFID equipment or warehouse management equipment to achieve the function of reading and writing, other RFID terminal equipment only read function, that is to say, only the manufacturer can be encrypted through the instruction to write changes to the label information of each bottle of wine, and this information can be stored in the server's database, the other terminals can only be read within the tag authorized part of the reader! When using the terminal, as long as the data obtained by the terminal and the database data checking can be completed product authentication (for the factory set in the region of the agency after authorization can also get the server of the relevant read-only data, to facilitate timely product identification), greatly reducing the enterprise inside and outside the chances of human tampering with information. In all aspects of wine production and sales, the winery can realize product tracking and control by obtaining the information inside the label through different terminals. Wineries can also cooperate with government departments such as industry, commerce and taxation to strengthen the supervision and fight against counterfeit products. Manufacturers only need to provide the authorized terminal equipment to the local regulatory departments, so that when consumers doubt the authenticity of the wine, they can go directly to the relevant authorities for inspection, and at the same time, the regulatory departments can also bring the equipment to the market for inspection, which can improve the accuracy of the authenticity of the identification of the real and the fake, and can improve the efficiency of the work, but also enhance the enterprise's credibility and visibility in the market.
How to realize the anti-counterfeiting function of RFID tags after building up the system? At present, Haidari provides the following solutions:

Tags can be affixed to the box or box with RFID paper anti-counterfeiting tags or fragile tags, affixed to the seal of the box, once the package is opened, the label that is destroyed, the electrical line is disconnected and can not be restored to eliminate the use of recycled packaging counterfeiters to make counterfeiting.

Seal the label inside the package

In the production of the packaging will be placed inside the package label, the label using RFID wireless data transmission function, to solve the weakness of the previous rely on the appearance of the authenticity of the weakness of the package does not affect the appearance of the identification of the enterprise written inside the label encrypted data to identify the authenticity of the label. At the same time, once the outer packaging has been damaged is embedded in the internal label at the same time lose function, these are often done without the knowledge of the outside world, but also can effectively realize the anti-counterfeiting function.

The label will be injection molding encapsulation in the bottle cap (non-metallic) inside

This program is based on the original anti-counterfeiting bottle cap to increase the anti-counterfeiting function of the electronic label. The label is injection-molded inside the bottle cap during the production of the cap. When the consumer opens the cap, the label is destroyed through the specially designed stress incision on the cap, which destroys the cap and the label at the same time, thus realizing multi-functional anti-counterfeiting.

Winery in the production line to set up read-write antenna, the server database to provide encrypted data one by one corresponding to write each bottle or case of wine within the anti-counterfeiting electronic tags, and at the same time will correspond to the UID code of the label into the server's database. Due to the large memory capacity of RFID tags (there are 8Kbit capacity tags on the market now, and the maximum capacity is 32Kbit), the speed of writing is fast (it can be calculated in milliseconds), and the distance of writing is far (it can be up to a few meters), so when the information is written to the tags it hardly reduces the normal operation speed of the production line. When the packaged wine is shipped out of the workshop, this packaged wine can be controlled in real time by RFID system, including the inventory management of the wine, the time and quantity of the incoming wine, the location and time of storage, the time and quantity of the outgoing wine, the place of shipment, the unit of transportation, the vehicle, the registered personnel, etc. All the information can be monitored and controlled by the producer through this system. When the outgoing wine arrives at the delivery destination, the personnel responsible for the delivery can send the delivery information to the server in time through the hand-held device with GPRS function, and the receiving unit or personnel can also transfer the receiving information to the server through the reader/writer connected to the Internet network, in this way, the production enterprise can accurately control the process of the inventory and the transportation, due to the fact that each sales terminal using the RFID As each sales terminal using RFID equipment has a valid code, and designate a person responsible for the management and set a password, therefore, each sales terminal can realize the responsibility of a person, once a problem occurs can quickly find the responsible person.

When selling, the seller reads the information on the label, and the consumer can check whether the product is genuine through the display screen. Moreover, the seller can also provide the anti-counterfeiting code of each bottle of wine sold out to the consumer at the same time when printing the consumption vouchers, and the consumer, with the code, can go to the specialty stores set up by the alcoholic beverage producers in the region to inquire or make a telephone query to find out whether the anti-counterfeiting information is true, and the consumer can obtain corresponding compensation with this article once the problem is detected. Once the problem is detected, the consumer can obtain corresponding compensation with this article. Due to the different sales prices in different regions, individual sellers will take advantage of the price difference to obtain additional profits from the manufacturer, and there will be cases of collusion in product distribution or fixed-point sales, which will also disturb the sales strategy of the manufacturer and make it difficult for the manufacturer to investigate the market information, while the use of RFID tags will enable the identification of sales prices, regions and personnel, for example, by setting up a password within the tag, if the The label is permitted to range of terminal read-write reads on the screen can display the effective information, once is permitted to range outside the reads the equipment reads then does not display any information, at the same time, is reads the situation will also through the system automatically sends to the factory, the winery can through the terminal reads the number of the equipment directly to find the responsible person, and carries on the processing of the related situation, thus effectively controls the phenomenon of the string of goods.

Because the electronic label has the unique anti-counterfeiting technology characteristic, the RFID now is more and more into the recognition, relative to the market existing anti-counterfeiting technology, the technology characteristic mainly has the following points:

truly realize the anti-counterfeiting function

manufacturers can through all kinds of ways to publicize the anti-counterfeiting effect of RFID and the use of methods, so that consumers can clearly understand how to identify the authenticity of the sales through the electronic label system authentication and consumer interaction can effectively curb the counterfeiting and sale of counterfeiting behavior. Because the electronic label has the global unique code, has the non-replicability, therefore, the counterfeiter cannot imitate the real electronic label, at the same time for the recycling of the old packaging to use again, the server will immediately reflect this label has been used, belongs to the counterfeit product, at this time, the display screen will show “this bottle is the fake wine” and so on similar prompt information At this time, the display will show “This bottle is fake” and other similar alert messages to remind consumers not to buy, and the manufacturer can find out which seller sold how many fake wines at what time through the network alarm, and notify the local market supervision to investigate and deal with the illegal behaviors in a timely manner.

Realize real-time tracking

As each reader is connected to the server, the manufacturer will be able to grasp the usage of each reader, and adopt the method of combining front-end processing and back-end checking. Timely and effective grasp of market dynamics, manufacturers to facilitate the timely adjustment of market strategies, for example, when the sales situation is found to be unsatisfactory in a certain place, you can increase advertising or the use of effective promotional means to stabilize the market, so that you can target to increase the cost of goods sold, and more importantly, the development of timely and accurate implementation of the sales strategy, which in fact greatly reduces the overall cost of goods sold.

Realize one-to-one authentication

Since each terminal reader must be authenticated by the server, it avoids illegal readers from faking, and at the same time, each terminal reader has a password, so it can be safe and effective for users to provide the real data, and for the handling of accidents, it can be found the first responsible person, to avoid passing the buck to each other.

Lower cost

As each enterprise has a lot of sellers and product distribution staff, which requires the configuration of a very large number of reading equipment, will not produce a very large cost investment? Now a bottle of high-grade wine is less than a few hundred dollars, more dry or even tens of thousands of dollars, relative to the losses caused by counterfeit wine, enterprises need to invest in the cost is not high. At present, a RFID read-write terminal is only a few hundred dollars, with GPRS function of the handheld is also less than two thousand yuan, so the enterprise needs to invest in the cost is not high, and get the direct economic benefits will soon be able to recover the cost of investment.

RFID technology as a kind of emerging anti-counterfeiting technology is still not well known, electronic tag anti-counterfeiting in liquor anti-counterfeiting application is more rare, its own technical characteristics of how to play the biggest performance has to be further study, but, I believe in the majority of practitioners in the efforts, electronic tag anti-counterfeiting technology will be able to in the liquor anti-counterfeiting unique, for the vast number of wineries and consumers to bring convenience.